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What kind of content should I create from the content velocity report?

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The times are changing, and so is the way people consume media. As a result of this shift in our culture from print to digital editions of publications like The Wall Street Journal or Time Magazine among others – brands have been forced to rethink their content strategy for customer engagement purposes because they now find themselves at risk of lacking fresh material on social platforms where potential readers consume information more often than ever before. Maintaining old methods won’t cut it anymore when trying to reach new audiences online. 


This video uses historical company data and Adobe Content Velocity Report to predict content strategies based on targeting a certain customer persona


If your brand’s content velocity is slow, your teams may be doing more work. Knowing the pace of content what type of content is required to keep up with — but creating less content — than today’s customers demand.

The Solution

Maya is an AI market intelligence engine that creates opportunities from external influences. Maya helps to understand company data and strategize with external data.

This video uses historical company data and HubSpot’s inbound report to predict marketing strategies for social engagements to make more informed and speedier decisions. All performed in minutes!


Maya was able to accurately forecast content strategies based on the assessment of the content velocity of the company. Pinpointing what key insights I need to know and how to use those pieces of information.

View full report below

Using Maya

About 19 min

Manual Process

About 2 hrs

Full Report From Maya

My Discovery 🙂

You asked me to focus on: What type of content should I create for CMOs?

After reading through everything, we need a new asset, we don’t always know which new version is good enough to create and serve a good version of the content you found. Unless we always need a good copy, we’re not sure which is our current version to use. If we need more than one new version of the content, we need to ask. We always need to know. Suppose it wants to use it. If you need it, we need it. It’s not sure if we need the latest version…

Training Report

After reading through everything, here’s my overview. Content velocity measures how much content a brand publishes in a defined period of time. High content velocity is achieved when content creators, designers, and marketers work together to create assets and then manage and publish them from a central location. 

The digital access management system is also integrated with our design and work management tools, making it easy for the creative team to find, use, update or reuse relevant assets. The six questions in this diagnostic worksheet assess your…

Long-Term Memories

My long-term memories help me set goals and responsibilities for myself, here’s my overview. This is because if a business that publishes 10 million content a day gets 100,000 shares, it’s losing money. The more the better, but that is the goal of any content creator. If a business has 10,000 articles published a day, then it’s costing the business money. It is because the new content and the old content that are the money-makers.

 Content velocity measures how fast a business produces content. For example, if a business produces 100 blog posts a day and if its average is 200, then the content production rate is 2000 and the content velocity is 20,000. If it takes an average of 5 minutes to publish a blog post, it is about 4.5X…

Short-Term Memories

My short-term memories help me make decisions. I’ve learned that this is mainly about Content velocity measures how much content a brand publishes in a defined period of time.

Here’s why I think these may be important. The National Institute of Standards and Technology (NIST) defines content velocity as the rate at which new content is generated or destroyed. It is a measure of the change in content over time. A content velocity of 0 means that the content is not changing…

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